It started with Google placing ads in the Knowledge Graph and continued with Bing combining tablet and desktop traffic. Yes, it’s been tremendous year in the world of paid search—and it’s only about halfway over.
Nobody knows what the next several months will offer, but everyone can agree on the eight biggest developments of the year so far:
Google Hires Amazon Talent
Nobody does online merchandising better than Amazon.com. Google hopes that hiring away some of Amazon’s top talent will help them catch up.
Bing Brings on the Product Ads
Finally, Bing has started to allow merchants to advertise their wares. This is good news for merchants, who can now get their ads in front of the 30 percent of the population in the U.S. that uses Bing.
App Ads Fall Flat
Google tried to generate excitement around app ads. Sadly, nobody has figured them out—yet.
Bing Ads Combines Desktop and Tablet Traffic
Just after it was announced that it would start accepting product ads, Bing announced that it would merge its desktop and tablet traffic. The reason is obvious: combining the two makes Bing Ads much more attractive to advertisers.
Google Shopping Goes Global
Bigger is better in the retail world—and Google Shopping is about to get a whole lot bigger. Google Shopping has been rolled out worldwide. Sure, PLA managers will have to learn some new skills, but they’ll also have access to a much larger market.
Google Tests Ads on the Knowledge Graph
Ah the Knowledge Graph, those smart little creations that give you a lot of information about a search subject in such a small amount of space. Everyone loves them, which is why Google is testing ads in the space. Imagine all those captive eyes…
Auto-Tagging Arrives
Bing Ads gave advertisers the ability to auto-tag their ads. This is important because it makes it possible for advertisers to monitor their ads’ performances through Google Analytics.
Consumers Get a Voice
Google is not surveying consumers on brands and merchants. Depending on which company you work for, that could either be very good or very bad
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About Ajay Prasad
Ajay Prasad is the President and Founder of Global Marketing Resources, LLC, which runs a number of Internet strategy and e-commerce companies under its umbrella. Ajay's functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMR Website Maintenance focuses on all aspects of website and Ecommerce website maintenance and design, which are tailored to fit each of our client's needs. Google+
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