Publishers with news sites now have an opportunity to manage their sites included in Google News. This development comes on the heel of Google’s announcement on the launch of a new portal: Google News Publisher Center.
Sites that are already included in Google News and verified in Google Webmaster Tools are ready to be managed within the Publisher Center. For sites that are not already verified, webmasters have to verify them before requesting their inclusion in Google News.
Websites that qualify to be included in Google News have to meet various general and technical guidelines. For example, the content should be up to journalistic standards, the sites should exhibit clear authority and expertise in the industries they are covering, and the articles should be clearly written for readability.
Webmasters can request their websites to be included in Google news if they meet the aforementioned and other criteria.
At the Publisher Center, webmasters can do the following:
1. Update the titles and source labels of their sites. For example, you can tag your news publication with relevant labels such as “opinion”, “satire”, “press release”, “user-generated content” or ”blog”.
2. Update your publication’s URLs when you make any changes to the site structure. For example, when you group news items in a silo structure, you can update the URLs at the Publishing Center.
3. Label the various sections of your publication covering a particular topic with relevant titles e.g. politics, entertainment, headlines, health, education, technology, etc.
The development of the Google News section is a great welcome for news sites and websites that produce breaking and event-related content. Websites that create high quality news content are bound to see increased traffic as Google shows snippets of their content on its search results.
In light of the recent development, there is speculation that Google may resurrect Author Stats in the Publisher Center. Author Stats has been part of Webmaster Tools since Dec. 2011 but was recently discontinued. The Stats enabled webmasters to see how content performed across sites based on Authorship profiles.
For more information regarding the Publishing Center, check this Google help section.
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About Ajay Prasad
Ajay Prasad is the President and Founder of Global Marketing Resources, LLC, which runs a number of Internet strategy and e-commerce companies under its umbrella. Ajay's functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMR Website Maintenance focuses on all aspects of web maintenance and ensures high quality and efficient website maintenance services, tailored to fit each of our client's needs. Google+
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