In life, you learn to crawl before you walk and to walk before you run. And you can’t do any of them if you don’t go through the proper steps: rolling over onto your stomach, lifting your head, moving your arms and legs in concert, balancing, stepping and then doing it over and over again.
It takes a deliberate and persistent effort. It takes making the steps it takes to achieve your goal part of your daily habits. And the same can be said for content marketing.
Being Deliberate on a Daily Basis
A lot of people jump into something with enthusiasm … and then quickly stop doing it.
You know them (you might even be one of them). They’re the people who decide to get in the best shape of their lives, go for an exhilarating five-mile run … and then spend the next three weeks on the couch nursing their sore muscles.
They’re the fad dieters, the bloggers who own a lot of the dead URLs that litter the Internet. They’re the people with the unopened Classics lining their bookshelves.
They all had good intentions; they just bit off more than they could chew.
Or did they?
If these people had been deliberate about their endeavors―if they had thought about what they wanted to achieve and then created a plan to achieve it―they would likely have been successful.
The Power of Persistence
Having a plan to achieve a goal won’t necessarily make you successful. You still have to be persistent.
Once you’ve figured out how you’re going to do what you want to do―what the specific steps are―you need to implement your plan.
For the exerciser, this might mean committing 30 minutes a day to working out. To the dieter, it might mean cutting out that daily candy bar. For the content marketer, it means committing to writing something (anything) at least once a day.
And then stick to it until it becomes a habit.
Once your efforts to develop content become a daily habit, they’ll start paying off―better SEO, more eyeballs and ultimately, more sales.
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About Ajay Prasad
Ajay Prasad is the President and Founder of Global Marketing Resources, LLC, which runs a number of Internet strategy and e-commerce companies under its umbrella. Ajay's functional expertise includes website strategy, marketing management, business development, consumer research, market analysis and strategic planning. GMR Website Maintenance is a website maintenance company that focuses on all aspects of maintenance and design, tailored to fit each of our client's specific needs. Google+
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